Magento 2 Facebook Pixel
Introduction
The Facebook Pixel inserts a snippet of JavaScript code into your website to start tracking the behavior and activity of your visitors and monitoring the conversions. Facebook Pixel is a must-have tool if you are using Facebook Ads or planning to use them. It will give you the full picture of how your advertising campaign performs and whether any adjustments are in order.
The Facebook Pixel extension installs the related functionality on your website allowing you to track the users’ activity after they have seen your Facebook Ad. You can set up multiple events that should be considered as conversions and track all of them simultaneously.
Facebook Pixel allows tracking events that occur when your website loads as well as dynamic events that occur when the visitor performs an action. Depending on the specifics of your online business, you can choose from an extensive list of Facebook Pixel standard events or configure custom ones.
Features
- Possibility of adding Facebook Pixel to all pages of your website
- Dynamic event tracking
- Conversion tracking
- Easy installation and integration
- Possibility to enable or disable individual dynamic events
- Remarketing options
Conversion Tracking
With Facebook Pixel, you can track the users’ activity after they have seen your Facebook Ad. You can set up multiple events that should be considered as conversions and track all of them simultaneously.
Facebook Pixel allows tracking events that occur when your website loads as well as dynamic events that occur when the visitor performs an action. Depending on the specifics of your online business, you can choose from an extensive list of Facebook Pixel standard events or configure custom ones.
For example, you can track the following events as conversions:
- Add product to cart (click the button placing an item to the cart)
- Complete registration (fill in and submit the registration form)
- Initiate checkout (click the Checkout button; besides, you can set up Facebook Pixel to track each individual step of the checkout process)
- Search (use the Search option on the website to find a product or service)
- Subscribe (confirm a paid subscription to a service)
Remarketing
The analytical data gathered by Facebook Pixel allows launching remarketing campaigns showing targeted ads to users who have visited your website before. By tracking the events on your website, you can use some of them for remarketing, for example:
- Abandoned cart (showing the items left in the cart to the users again)
- Viewed product (showing the items that the user viewed but not placed in the cart)
- Wishlist (showing the items the user placed on the wishlist)
Creating Target Audiences
By tracking the events and visitors’ behavior on your website, you can form user groups by various criteria - their interests, activity patterns, even some demographic features. Such a breakdown of your user audience allows better targeting of your Facebook advertising campaigns.